As an insurance against unexpected dismissal.
Freedom from authority – to be masters of your own destiny, your own space and your own time
To enjoy your work
An overall sense of well being that money can’t buy
Less stress
A challenge to be self reliant
Seeing your own ideas and work succeed
Saving time on travel
The freedom and flexibility to:
Work what hours they please
Put as much (or as little) effort in as they please
Start and stop work when it suits (many with babies work when the baby is asleep)
Feel satisfaction for having achieved something worthwhile by, and for, themselves
Low overheads, allowing them to trial an idea without an enormous loss if it is unsuccessful
To provide themselves with a job, rather than having an external employer
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