When you're on your own at home, there are many hats to wear, and if you don't want to wear them all, you have to enlist someone else to wear them for you. You are all of the following:
- Boss--the decision-maker
- CFO and bookkeeper
- Communications department, handling e-mail, phone calls and faxes
- IT director
- Director of administration and provider of support services
- Internet researcher and marketer
- Marketing department
- Cleaning crew
- Pricing expert
- PR liaison
- Sales force
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