Myth: You must highly educated to succeed at your own business.
Reality: There are plenty of successful people that do not have a university or college education! Education is not will make you successful; proper planning, hard work, willingness to learn, dedication, and other factors will determine your success.
Myth: A great product idea is all you need to create a successful home based business.
Reality: Successful businesses tend to have great products ... but they also have:
Great products that people want, offered at a price people are willing to pay.
The ability to produce that product at a cost that still allows them to turn a profit.
Great marketing and advertising. No matter how wonderful a product is, it won't make money unless people know about it.
It isn't enough to have a great product idea. You also have to have the research and the resources to back it up.
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