Whatever home based business you own, it is essential to have ongoing promotional activity. Email Promotion should be an important part of the mix. Here are some reasons why:
(a) It’s very low cost (b) It’s instant, allowing your audience to have real time updates of whatever you wish to communicate. (c) Good response - generally if there is a link to further information in an email then the recipient will at least open the link. (d) Email is personal, which means for a targeted campaign, very good response rates can be achieved. (e) Its scalable. Doesn’t matter if you have 100 or 10,000 emails to send out the effort (and cost) is the same.
One of the secrets to having a successful email promotion is to know how to write your email message. There is a right an a wrong way to go about it and the difference will be significant when the final results are in.
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